Tic Tac
// Green Apple
Brand: Ferrero
Agency: Leo Burnett
Role: Concept / Art Direction
Challenge: To successfully launch the new Green Apple Tic Tac flavour in Brazil, making it culturally relevant to a young audience, particularly during the high-energy period of Carnival.
Concept & Strategy: We reimagined the classic Adam and Eve myth, positioning the Green Apple Tic Tac as a modern "forbidden fruit" – a small, irresistible temptation perfectly aligned with the impulsive spirit of Carnival. The strategy was to embed the product within the cultural buzz of the festive season.
Execution: This was an integrated campaign encompassing TV, OOH, social media, print, Point-of-Sale materials, activations, and influencer marketing. We partnered with celebrities and content creators to generate real-time engagement and buzz, distributing over 20,000 products directly to the target audience.
Impact: The campaign achieved significant reach and engagement, distributing over 20,000 products, generating more than 990,000 social interactions, exceeding 1 million likes, and securing over 480 media publications, including national broadcast TV coverage. It successfully launched the new flavour and made it culturally resonant.
Translation: Tic Tac Green Apple. The little temptations of the apple.
Translation:
(Poster 1) The same temptation to call the ex-boyfriend when loneliness strikes.
Tic Tac Green Apple. The little temptations of the apple.
(Poster 2) The same temptation not to go to the gym on Friday.
Tic Tac Green Apple. The little temptations of the apple.
Translation:
The same temptation to sleep another 5 minutes in the morning.
Tic Tac Green Apple. The little temptations of the apple.
Translation:
The same temptation to break up the dating at carnival.
Tic Tac Green Apple. The little temptations of the apple.
Activation
〰️
Activation 〰️
