Tic Tac
// Green Apple
To launch Tic Tac’s new Green Apple flavor in Brazil, we built the campaign around a timeless cultural symbol: since the story of Adam and Eve, the apple has represented temptation. Reimagining the myth through a contemporary, playful lens, we positioned Green Apple as a modern “forbidden fruit”, a fresh, irresistible indulgence in Tic Tac’s signature, bite-sized format: the small temptations of life.
The launch was strategically timed for Carnival, one of the world’s biggest festivals and a moment naturally filled with impulse and desire, especially for young audiences. The idea came to life through an integrated rollout across TV, OOH, social, print, POS, activations, and influencer marketing, amplified by celebrities and creators generating real-time content around the experience.
The campaign distributed 20k+ products, drove 990k+ social interactions and 1M+ likes, and earned 480+ media publications, including broadcast TV, turning a new flavour release into a culturally relevant moment with mass visibility.
Translation: Tic Tac Green Apple. The little temptations of the apple.
Translation:
(Poster 1) The same temptation to call the ex-boyfriend when loneliness strikes.
Tic Tac Green Apple. The little temptations of the apple.
(Poster 2) The same temptation not to go to the gym on Friday.
Tic Tac Green Apple. The little temptations of the apple.
Translation:
The same temptation to sleep another 5 minutes in the morning.
Tic Tac Green Apple. The little temptations of the apple.
Translation:
The same temptation to break up the dating at carnival.
Tic Tac Green Apple. The little temptations of the apple.
Activation
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Activation 〰️
Client: Ferrero // Agency: Leo Burnett // Role: Concept / Art Direction