Tic Tac
// Green Apple

Brand: Ferrero

Agency: Leo Burnett

Role: Concept / Art Direction

In the middle of Carnival's energy, the new Green Apple Tic Tac arrived in Brazil as a modern "forbidden fruit." The challenge was to launch the flavour and make it culturally relevant to a young audience. To do that, we reimagined the classic Adam and Eve myth and positioned the product as a small, irresistible temptation perfectly in tune with the impulsive spirit of the celebration. The idea was to place it right at the heart of the season's cultural buzz.

It was an integrated campaign that brought together TV, out-of-home, social media, print, point-of-sale materials, activations, and influencer marketing. We partnered with celebrities and content creators to spark real-time engagement and buzz, handing out more than 20,000 products directly to the audience.

The campaign reached a wide audience and drove strong engagement: more than 20,000 products distributed, over 990,000 social interactions, more than 1 million likes, and over 480 media publications, including national broadcast TV coverage. In the end, the new flavour was launched successfully and gained real cultural relevance.