Hot Park
// Savannah beach

Brand: Rio Quente Resorts

Agency: LongPlay

Role: Concept / Art Direction

Challenge: To position Hot Park as an attractive leisure destination within Brazil's hot and dry cerrado (savannah) region, creatively highlighting its aquatic entertainment offerings despite the challenging natural environment.

Concept & Strategy: The core concept involved a playful transformation: turning typical cerrado animals into fun, interactive pool floats. The strategy aimed to forge a unique and engaging connection between the park's geographical location and its aquatic attractions, inviting visitors to experience the "Savannah Beach."

Execution: The campaign featured an innovative interactive advertisement where users could activate virtual animal pool floats by blowing into a tablet's microphone. This digital engagement was supported by a strong presence in print and OOH media, visually showcasing the unique animal-themed floats and the park's refreshing aquatic experiences.

Impact: The campaign successfully promoted Hot Park, creatively blending regional identity with aquatic fun. It aimed to attract visitors by enhancing the park's image as a unique and refreshing escape within the Brazilian cerrado.