Ford
// Serie F

Brand: Ford

Agency: JWT / GTB

Role: UI Design

For small businesses and farmers, a truck isn't just a vehicle: it's an essential work tool. With this audience in mind, the challenge emerged: to clearly present the features and key highlights of Ford's F-Series trucks (F350 and F4000 4x4). The core idea was to create a dedicated, user-friendly website that would work as a comprehensive platform to show how these vehicles precisely meet the demanding daily needs of small businesses and the agricultural sector, emphasizing their durability and utility.

The project focused on the UI design of this Ford F-Series website. This included the design of the homepage and several internal pages, carefully crafted to showcase the trucks' features, specifications, and different applications in a clear, intuitive, and engaging way.

The website was created to make the F-Series' capabilities easier to understand, support the sales process with detailed product information, and reinforce Ford's commitment to small businesses and the agricultural sector, strengthening brand loyalty and market presence.