Microsoft
// Modern work

Brand: Microsoft

Market: Germany

Agency: VML

Role: Concept / Art Direction / 3D / motion design

Challenge: To effectively communicate and embed the "modern work" philosophy and Microsoft's advanced tools within German companies, supporting a national drive towards digitalisation and enhanced competitiveness. The goal was to consolidate "modern work" as a core concept within the Microsoft ecosystem.

Concept & Strategy: The central concept positioned "modern work" as an empowering philosophy, enabled by Microsoft's pioneering AI and comprehensive tools. The strategy aimed to showcase how these innovations empower individuals and organizations to achieve greater productivity, efficiency, and success in a rapidly evolving digital landscape.

Execution: The project involved developing a visual campaign, utilizing images and GIFs that illustrated key aspects of modern work, such as cloud, employee engagement and AI Automation. This visual communication was designed to articulate the principles and benefits of Microsoft's approach to work, likely deployed through digital channels and presentations targeting business leaders.

Impact: The project aimed to drive the adoption of modern work practices and Microsoft's integrated solutions across the German market, thereby fostering greater innovation, efficiency, and competitiveness for businesses adapting to the digital era.