Hot Park
// Savannah beach

To show that Hot Park (a resort and water park) offers an excellent leisure option in one of Brazil's hottest and driest regions, the cerrado, we transformed the region's typical animals into pool floats. This was shown in an interactive ad that is activated when the user blows into the tablet's microphone, filling the float, as well as print and ooh media.

Client: Rio Quente Resorts // Agency: LongPlay // Role: Concept / Art Direction