Hot Park
// Savannah beach

Brand: Rio Quente Resorts

Agency: LongPlay

Role: Concept / Art Direction

What if the typical animals of the cerrado turned into fun pool floats? With that playful idea, we positioned Hot Park as an irresistible leisure destination right in the middle of Brazil's cerrado (savannah), a hot and dry region. The challenge was to showcase the park's aquatic attractions despite the demanding natural environment. The core idea was this humorous transformation: turning typical cerrado animals into fun, interactive pool floats. The strategy created a unique connection between the park's location and its water attractions, inviting visitors to enjoy the "Savannah Beach."

The campaign featured an innovative interactive ad in which users activated virtual animal-shaped floats by blowing into a tablet's microphone. This digital engagement was reinforced by a strong presence in print and out-of-home media, showcasing the animal-themed floats and the park's refreshing aquatic experiences.

The campaign successfully promoted Hot Park, creatively blending regional identity with water fun, and reinforced the park's image as a unique and refreshing escape within the Brazilian cerrado.