Even with a large number of fans, the Ford Focus Facebook page gets a low number of interactions.
The idea: Generate special content using the fans statements and experiences on board the theirs Ford Focus. Based on these statements, the goal is to build stories describing the key technologies of the car and especially the Focus driving sensations.
Role: Concept, Art Direction, Strategy
Team: Vico Benevides, Rafael Freire, Marcelo Mariano, Rodrigo Santos, Leandro Luiz
See more at: facebook.com/fordfocusbrasil