Thumb-Focus-1920.jpg

Urban tales

Ford Focus
Urban tales

 

Even with a large number of fans, the Ford Focus Facebook page gets a low number of interactions.

The idea: Generate special content using the fans statements and experiences on board the theirs Ford Focus. Based on these statements, the goal is to build stories describing the key technologies of the car and especially the Focus driving sensations.


Role: Concept, Art Direction, Strategy

Team: Vico Benevides, Rafael Freire, Marcelo Mariano, Rodrigo Santos, Leandro Luiz

 
 
 
Text:  “I'm in the third Ford Focus followed, waiting for the new model to buy."

Text: “I'm in the third Ford Focus followed, waiting for the new model to buy."

 
Text:  “The pilot gets pasted in the seat."

Text: “The pilot gets pasted in the seat."

 
Text:  “Exceeded my expectations. Man and machine in a single domain of the road."

Text: “Exceeded my expectations. Man and machine in a single domain of the road."

Text:  “I did a test drive and it's only a matter of time before I change my 2013 Ford Focus for a 2016."

Text: “I did a test drive and it's only a matter of time before I change my 2013 Ford Focus for a 2016."

 
Text:  “Long life to the King of Curves."

Text: “Long life to the King of Curves."

 
Text:  “I'm going to my fifth Ford Focus."

Text: “I'm going to my fifth Ford Focus."

 
Text:  “Simply a spaceship, complete piloting pleasure."

Text: “Simply a spaceship, complete piloting pleasure."

Text:  “When I got in the Ford Focus, it took me less than a minute to decide to buy the car."

Text: “When I got in the Ford Focus, it took me less than a minute to decide to buy the car."

 
Text:  “Simply the best of the category. Win all comparatives."

Text: “Simply the best of the category. Win all comparatives."