To show that Hot Park (resort and water park) offers an excellent leisure option in one of the hottest and driest regions of Brazil, the Cerrado, we transform the typical animals of the region into swimming pool floats.
Role: Concept, Art Direction
Team: Fernando Luna, Eduardo Basque, Marcel Petroff, Rodrigo Santos
// INTERACTIVE //
An interactive ad that is activated when the user blows the tablet microphone, filling the float.