The Leo Burnett' symbol around the world is the apple. The way to make advertising on Leo Burnett Tailor Made is with passion. Passion for customers, challenge, talent and ideas that generate results. That's how we put those two elements together - the apple and the passion - to create the new visual identity of Leo Burnett Tailor Made, which revolves around a graphic element: the candy apple.
Team: Alexandre Pagano, João Caetano, Tomaz Correa, Ricardo Alonso, Rodrigo Santos