The Peça Chave is an on-line portal dedicated to Ford Consultants and Sellers, bringing to reviewers goals, information, tips and news on the automotive market, wich could further increase sales. For a greater employee involvement with the campaign we developed a unique digital plataform and bring the trajectory of the historical Ford's car in an interactive way. Its also showed sales results in real time, creating thus a ranking with all Ford dealers.
Role: Concept, Art Direction and Motion Design
Team: Vico Benevides, Rafael Freire, Marcelo Mariano, Rodrigo Santos, Leandro Luiz
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During the campaign e-mails were sent to Ford's employees activating one car by month and the ranking's result.